Paper 1 Topic

One of the questions for last week’s homework was to create an argument as to whether Nike was a shareholder or a stakeholder based company. I found the idea very intriguing and thought provoking and gave what I thought was a good answer. But I feel that the answer might require a little bit more background information and research. What is it about Nike that makes it work? Looking deeper into the ins and outs of the company could prove to be fruitful, considering their global success in terms of popularity and profits.

It could also be an interesting topic to compare the trials and tribulations of both Nike and Apple. The two companies are similar in a lot of ways and it could be an attractive topic to see how these two juggernauts operate. Topics to look at would be their marketing strategies, their overseas manufacturing, and their connections to excellence, quality, and (in terms of Nike) athleticism.


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