While searching through wordpress, I was trying to find a blog about innovation and I came across one about Market Culture. The blog post I read by Christopher Brown explained how Amazon’s success can be attributed to the leadership of Jeff Bezo. Bezo’s innovation has really shaped the online retail market and the company itself has transformed from one with an initial focus of selling books to one that sells almost anything that a consumer would shop for. Brown goes on to describe the “three key ingredients” that Jeff Bezo has used to be successful: having no regrets, taking risks, and having a powerful customer focused mission to drive everything.
I was really interested to learn how Bezo’s innovation led to Amazon’s success. Recently, I read an article for another class about how major companies, such as Walmart, are struggling in the retail market due to the shift in online shopping, with Amazon being their major competitor. So, after finding this blog about the innovation behind Amazon, it was easy to see how they have become the leader of online retail.