How did the family that is essentially “famous for doing nothing” gain so much media attention and become the icon of the ideal American family? The Kardashians have social climbed their way up the ladder. The reality show, “Keeping up with the Kardashians,” based on the family, has become one of the most popular television programs in America. Although many watch it as a sort of mindless entertainment, the truth is that many young people are starting to look up to this family and are changing things about themselves to become more like the Kardashians.
Sadly I have fallen for the Kardashian craze as well. Last semester in London, my friends and I ran into Rob Kardashian and his British popstar girlfriend Rita Ora. Instead of asking for a photo with an accomplished and talented artist, we immediately started talking to Rob, the youngest of the clan, who can be defined as lazy, self-centered and a partier.
There are hundreds of thousands of people who signed a petition asking E! to take the Kardashians off the network. This is a clear warning sign that this show does provide a bad example to viewers. “Keeping up with the Kardashians” does not provide role models for young viewers. The program does not promote or instill strong values and morals in any viewers. What it does do is create an image of greed and materialistic drive, that in turn paints a poor picture of success and reality. The Kardashian family is yet again another example of Americans’ lack of focus on important aspects of life.