In recent elections the amount of negative ads have been staggering and it has become hard to find an ad that is completely positive. While some negative ads definitely have benefits, I believe the sheer number of them have gone too far. Negative ads started as a way to really inform the public about candidates and often times they were more informative than the positive ads. Positive ads often steer clear of any policy information or key issues but rather touch of the human emotions of the public and making the candidate seem relatable. Negative ads have more focus on political issues as they are trying to make an argument and therefore show some facts and relevant information about the election. When negative ads are done in this way, I believe they are positive and make a stronger democracy.
However, what has happened in recent elections is that negative ads have become so prevalent and nasty, that often times no relevant information is really even portrayed. For instance in the recent campaign Obama has an ad of Romney singing America the Beautiful.
Looking at the other side however, the campaign stuck with me and was very memorable, so did it achieve its point? In the end, these uninformative ads are only as meaningful and important as the viewer perceives them to be. If we have knowledgeable viewers, these ads are meaningless. But if we are susceptible to the pitchy and off-tuned rendition of America the Beautiful, then these campaigns may just make all the difference.