For my second paper, I decided I would look at a company who exemplifies corporate responsibility. One that comes to mind from mention in the news and magazines, is Eileen Fisher. Eileen Fisher is a high-end retail company that is well known for their simple design aesthetic and emphasis on social consciousness. The company’s mission statement is the following: “Inspire simplicity, creativity and delight through connection and great design. Have our mission drive our business and our profitability foster our mission.” This inspiring phrase has been the underlying ideology used throughout the company.
The most notorious aspect of their company has been the investment in their employees. At Eileen Fisher, they stress the importance of real people within the company and allowing people to not only bring their professional strengths to the table but their personal skills as well. Collaborating both of these skills, you can make a tremendous impact on customer satisfaction and the atmosphere of the workplace. The Eileen Fisher culture emphasizes the value of each employee and their indispensable function in the workplace. Employees are inspired through a welcoming atmosphere and meaningful benefits. Their employee benefits are one of many reasons that make their corporate strategy so unique. Eileen Fisher has been placed on the Great Places to Work list for the past 4 years.
Another new program consistent with their emphasis on social consciousness and responsibility is their recycling program. The program is called Green Eileen – boutique stores that sell only used, already worn Eileen Fisher clothes, donated by customers and employees. At Green Eileen stores, prices are very affordable. Those donating not only get a tax write off, they also get a $5 gift card for every item donated. Green Eileen gives back to community groups, women and girls initiatives in particular.
With this being said, it is clear Eileen Fisher would be considered a stakeholder as opposed to shareholder lead company. However, it would be interesting to see if there are any negatives associated with an overwhelming amount of stakeholder ideology driving corporate strategy. It would be interesting to interview employees to see if work productivity is at all affected. It appears however, Eileen Fisher’s corporate strategy has made their business a small fish(er) in a big pond of unethical firms.