For this week’s post, I decided to write about the success of Twitter’s strategy. Personally, I am not a “tweeter” and I do not have an account. However, I am fascinated with how popular Twitter is and how successful it has become in the social media world. As of 2012, Twitter had 500+ million users, generating over 340 million tweets a day and handling over 1.6 billion search queries per day, and its growth does not seem to be slowing down any time soon. Twitter has become one of the top 10 most visited websites on the internet since its launch. It is often described as the “SMS of the internet” as well. So what has made Twitter so successful? I’m sure a lot of people have their own opinions about why they love Twitter and why they think Twitter is so successful, but one thing that I think everyone can agree on is that Twitter creates value because it can be used in many clever and innovative ways to serve many different purposes. The following list describes the top 5 ways that have made Twitter so successful.
1. Keeping In Touch- Twitter is great for socializing as you can talk with friends, clients, customers, prospects, the media, and anyone who you might regularly be in touch with. A single tweet can easily let all of your followers know where you are and what you’re up to.
2.Making New Friends- Some people use Twitter as a way to find new friends and contacts that they want to connect with through social media.
3. Connecting With Liked-Minded People- The majority of users are looking to connect with others who have similar interests and discuss the latest news and trends in their circles.
4. Event Planning- Twitter is an easy way to organize an offline gathering of like-minded people and they can continue to promote the event up until its date.
5. Entertainment- There is so many forms of entertainment on Twitter, from celebrities who tweet to bands updating their fans, there is so many outlets for amusement.
Other aspects of Twitter that have contributed to its success are: A way to get a company’s latest information; outlet for marketing and business development; a way to monitor brands and reputations; a way to keep up with the latest news; its simplicity; it is short and sweet; there are low barriers to entry; easy account creation; low-level of committment; and the fact that it is like blogging, but not.