For this blog post I had a hard time deciding between a product and a strategy…so I decided to do both! I really wanted to talk about the success of the Mario Franchise within Nintendo but thought, “while I’m at it why don’t I just discuss the success of the idea of franchising?”
If you’re not aware of who Mario is, he is Nintendo’s most successful and well known character. The stout italian plumber with the crazy mustache broke into the video gaming scene in 1981 in another one of Nintendo’s franchises, the Donkey Kong Franchise. Since that breakout role in ’81, Mario hasn’t looked back.
On the blog 24/7 Wall St. (run by MSN Money) I discovered that the Mario Franchise is the 5th best-selling product of all time with 262 million units sold. The only products ahead of the Mario Franchise are Michael Jackson’s Thriller, Harry Potter, iPhone, and Rubik’s cubes.
As you can see, within the other top 5 there is another franchise, the Harry Potter series. What does this tell you?
It tells me at least, that franchises CAN BE really successful. The reason I emphasized can be is because there are plenty of well-known failed franchises that either failed due to a poor idea or a change in our culture. An example of this would be Blockbuster how it couldn’t keep up with Netflix and the shift towards instant online streaming.
Despite the fact that there are well-known franchises who failed, franchising can pay off big time if done right and so I say it is a very successful strategy. Just look at our main man Mario as proof…of whom is a very successful product.